Introduction to Business Analytics

Dr Keerti Jain

Analytics is the use of data, information technology, statistical analysis, quantitative methods, and mathematical or computer-based models to help managers gain improved insight about their business operations and make better, fact-based decisions. Business analytics (BA) refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. This course will introduce the various ingredients of Business Analytics. It will cover following topics: Introduction to Business Analytics and Big Data, Implementing Business Analytics, Business Analytics Domain, Challenges with Business Analytics, Vs of Big Data, Exploring Big Data with Prescriptive Analytics.

Who will benefit

Anyone who want to explore the power of Business Analytics.